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It’s difficult to develop real estate marketing ideas day in and day out that meet each of these criteria — especially when you spend much of your time on the road meeting with clients and leads. Sometimes, however, the best remedy for marketing fatigue is thinking outside the box and identifying ways your primary marketing channels – website, SEO, email marketing, paid advertising and social media content – can differentiate your agency or brokerage from the competition.
If you’ve ever checked out BuzzFeed before, then you know people like to take quizzes on just about any subject. Test your audience with a short, multiple-choice quiz on something of interest. See if they know things like which famous people grew up in the area and tidbits about your town’s history. The questions or topics can even be created around broader subjects unrelated to your market, like music, movies, or some other facet of pop culture.
Think of these quick exams as one of those real estate marketing tips to use once in a while — perhaps as part of your email marketing campaign. You could even create a contest around the quiz: Require those who take it to fill out a lead capture form at the end and give the winner a gift card to a local restaurant or cafe.
Potential sellers want to know how much their home is worth. Integrate a home valuation tool into your website and capture seller leads. Here is an example of what this might look like on your site:
Once your visitor enters their address, they’re prompted to provide their email address and other information in order to view their home valuation report. After they provide this information, you have a new seller lead to contact. Even if they refuse to sign up through email, you can follow-up through regular mail because your home valuation software has already captured the physical address.
Differentiate your business from other agents in your market with real estate explainer videos. Don a black turtleneck and explain your services as if you were Steve Jobs (rest in peace). Pretend to be a political candidate and pitch people on why you’re the right person for the job. Heck, even take a page out of the “Arrested Development” playbook and mock those awful 1-800 lawyer commercials.
These videos are traditionally meant to be serious, as they relay your value proposition and what makes your agency successful and worth hiring. But as noted, personality plays a big role in the decision-making of buyers and sellers, so have some fun while still getting across the info that’s essential for consumers to know about your brand.
This is a unique way to stand out in your local market. Invest in a moving truck with your branding on the side. Offer it to your clients after they purchase or sell their home. Your business benefits from additional branding and advertising every time your clients put the truck to use.
Get creative when clients don’t need your moving truck. Take it to home shows. Park it in parts of town that benefit you with high volumes of vehicle and pedestrian traffic.
An effective way to get ideas for blog content is to identify questions your target market is asking. Here are a few tools to help you find these lists of questions:
Answer The Public is a free tool that generates a list of questions based on your keyword search. For example, if you type in “los angeles homes”, the questions received from this search may include:
People Also Ask is a free feature inside a Google search:
Keywords Everywhere gives you related searches (along with estimated search volume) to any Google search.
Sending an email to your contacts to wish them a happy holiday likely won’t nurture your leads through the sales funnel like blog posts and promotional email messages do. Having said that, getting in the spirit for widely celebrated goings-on locally or nationally can humanize your brand.
Look at what the team at Modern Life Realty and ERA Justin Realty teams accomplished in the following recordings: The former takes a typical video marketing technique and turns it on its head by speaking to the camera with … well … whatever it is the featured gentleman is donning. Meanwhile, the latter hops on the “Call Me Maybe” bandwagon (which has long since been abandoned, but that’s another story) and capitalizes on its 15 minutes of fame.
Both took a chance, which is what you have to do from time to time with your real estate marketing strategy, as these tactics can often pay big dividends.
On top of these outlandish videos, consider conducting “man-on-the-street” interviews as well. The subjects of these videos don’t have to pertain to your business or even real estate in general. You could ask them philosophical questions, like what the meaning of life is, or ask them for their thoughts on a local college or professional sports team.
7. Develop a blog post or video series highlighting great area restaurants and entertainment.
Though property price, size, style, and features are the top considerations for the modern home buyer, living in a community with plentiful food and entertainment options is an increasingly important factor as well.
Yelp, TripAdvisor, and a wealth of other websites offer up reviews and details about movie theaters, restaurants, and similar businesses. But these portals have an issue: They can take forever to sort through just to find a well-written review or locate the right information. That’s where you, the all-knowing real estate agent, comes into play.
Develop a series of blog posts and/or videos that gives home buyers interested in your market the lowdown on the premier eateries and establishments in your area.
Finding these locales shouldn’t be a problem — simply think of your own favorite places to see a play or grab a bite with friends. Then, write down why you love those places and share your opinions with the world, like REALTOR® Michelle Calkins does in her blog post series and REALTOR® David Gonzalez does in the YouTube clip below.
8. Order unique business cards that stand out.
Lush Business CardBusiness cards will never go out of style. You’ll always have in-person meetings and meet-ups with buyers, sellers, and other industry professionals, meaning it’s vital to have your information on hand to share with them. But a boring card that lists your business name and contact details in the smallest, plainest font won’t be memorable.
Take a risk and order some original business cards few have likely seen before. For instance, take a look at these fine examples featured on ViralNova that take the concept to the next level.
Research the best business card creation services out there and try to find one that offers to develop distinct versions like the one above that will get people to remember you long after your conversation with them ends. It might seem like a small item to focus so much of your attention on, but marketing for real estate agents continues to evolve — and become more competitive — by the day, so seemingly minor touches like this can keep you top-of-mind.
Check out our customizable business cards!
Though not every home buyer will care for seeing a cute French bulldog or Grumpy Cat look-alike throughout a property they tour on your real estate website, chances are the occasional photo featuring pets won’t turn off consumers — and may even appeal to the buyers you’re looking for.
Use your pup or cat, or borrow one from a family member or friend, to feature in your listing shots. (Side note: If you somehow convince your canine pal to get in the relaxed pose as the one above, as featured in this Curbed article, you should take up a side business as a dog whisperer).
The key to building your brand on Instagram (and all social media platforms) is to become great at getting your followers to engage with you. Instagram Stories provide you a method for generating engagement and gaining brand recognition in the process.
One way to use Instagram Stories is to run a giveaway or contest. Direct followers to take screenshots as they listen in to your IG Live segment and direct message you those images. Choose a winner and give them something fun or helpful (a free book about qualifying for a loan, for example).
Cross pollinate your social media channels with the above method. Use it with your Facebook Lives or tweets and get your FB and Twitter followers to discover you on Instagram.
The best real estate marketing plan includes plenty of graphics — but not just any will do. Taking time to hone your Photoshop skills (or building enough capital to hire a professional graphic designer) will allow you to add striking images, charts, graphs, and other visual elements to your blog and social media posts. When that time comes, ensure your graphics explain something of value to your audience, like the best parts of your local market.
The infographic below is a perfect example of this: Startup Seattle, an organization run by the City of Seattle’s Office of Economic Development to help foster a great environment for local startups, created this beginner’s guide that explains the current startup landscape in the Emerald City.
You can also be a bit humorous and develop less comprehensive graphics, like the one from Kind of Normal, via its Truth Facts comic. Home buyer and seller jokes may seem corny, but a laugh could lead to more clicks on your website and more leads in your contacts database.
Credit: Paul Fernandez You may think memes are simply another internet distraction — one that keeps you from completing important tasks, like segmenting real estate leads in your customer relationship management (CRM) database or scheduling meetings with prospective clients. On the contrary, though: Memes offer a (dare we say) fun real estate marketing tactic that is just now taking off with agents and can get some laughs from your audience.
The second you notice that a (politically correct and totally appropriate-for-work) meme is making the rounds online, try to come up with a way to use it on Facebook, Twitter, Instagram, or Pinterest, or even on your blog. A post titled “10 Feelings All Home Buyers Have During the Process” filled with memes could be your key to connecting with your targeted demographic.
If you’re a big fan of a particular TV show, incorporate the famous typeface and/or imagery associated with one (or more) of the series with your own real estate logo. Make it timely by sharing an email with your list featuring your new, short-term branding and a message about when the new season premieres. There are several directions you could take this faux-go (get it?), so find a well-known pop culture design or symbol you can play around with for your own real estate marketing. Just be sure not to use it in too many promotional materials (the last thing you want is to get a cease-and-desist from billion-dollar entities).
You have the opportunity to offer your prospects and clients a unique experience when they open a mailed envelope and discover a handwritten note inside. Combine this strategy with the home valuation tool mentioned above. Send handwritten notes to any home valuation leads that failed to enter their email address.
While you build your online presence and leadflow, don’t forget about getting referrals from happy clients. One of the easiest ways to get referrals is to simply ask. Focus on providing your prospects a smooth transition throughout the entire home buying process and then ask them who they know.
Staying focused on providing ongoing tips and helpful content to email subscribers will foster more referrals. Send periodic content to your clients that provides home owner tips. This high touch follow-up keeps you “top of mind” when past customers hear that friends and family are looking to buy a home.
source: https://placester.com/real-estate-marketing-academy/107-real-estate-marketing-ideas-agents
Posted on 8/1/2022
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